THE A29 STORY
We created A29 because the idea of health has been reduced to routines, trackers, and trends. But true well-being isn’t one-size-fits-all. It’s personal. Messy. Ongoing. A29 exists to restore that truth. To build a culture of good health, one that cares for the body, yes, but also the mind and soul. A29 is a shared space for people who believe in small steps, deep breaths, and the strength of community.
A29 was born from a simple belief: that wellbeing is richer when it’s shared.
I started this space not out of crisis, but from a quiet conviction—that health should feel human, not high-pressure. Over time, I found joy in small rituals, thoughtful choices, and the strength of community. A29 brings all of that together. It’s not just a brand—it’s a culture of care I hope you'll feel part of.
Isha Jain
Mind
Stillness isn’t the absence of thought, but the awareness behind it.
The mind isn’t to be controlled, but understood. Through breath, reflection, and practice, we find space between what we think and who we are and in that space, wellbeing begins.
Body
The body is where truth lives. Every stretch and ache is a conversation with the self.
Movement is how we listen, not to push harder, but to move with awareness. In that rhythm of strength and surrender, we feel whole.
Soul
The soul finds peace not in solitude, but in shared energy.
Community is medicine, the quiet power of moving, breathing, and growing together. Through others, we return to ourselves.
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